Just like your gut, it shapes your family's immunity, allergies, and wellbeing.
Shop Microbiome Support
What you clean with shapes the environment that supports your health.
Shop Ethical Essentials
Designed to support your home's microbiome and your family's health.
Shop Ethical EssentialsYour home is not separate from your body.
The air you breathe, the surfaces you touch, the fabrics against your skin - all influence your family's health. GoodBasics provides probiotic-powered home care that supports your home's microbiome and healthier living.
Microbiome supportProbiotic-poweredSee how it's done
No nasties. Just nature.
Not sterile. Strong.
Your microbiome doesn’t need bleach. It needs balance.
Your home contains a delicate ecosystem of
beneficial bacteria that protects your family's
health and strengthens immunity.
Laundry
Clean Fabrics. Cleaner Conscience.
Switch to probiotic cleaning that keeps working for 72 hours.
Clean Thinking
Why Microbiome-Supportive Cleaning Could Be the Missing Piece for Sensitive Skin
Sensitive skin is shaped by many factors, from genetics, to stress and the products we apply directly to the body, but it is just as much an environmental story, determined by the spaces we inhabit...
Why Microbes In Your Home Really Matter To Your Gut
‘Gut health’ is a mainstream concept. It lives in our fridges and on our kitchen counters: in probiotic yoghurts, kefir and kombucha; in sourdough starters, kimchi jars, and apple cider vinegar rit...
How Cleaning Impacts Mood, Memory & Energy
We’ve all felt it: that sudden heaviness in a room where a difficult conversation once happened, or the inexplicable comfort of a sun-drenched kitchen that smells faintly of citrus and warmth. Our ...
We've got the answers to your questions
Whether you're wondering how probiotic cleaning works, curious about how safe they are for your family and pets, or what we mean by Microbiome Support - we've got you covered.
1. What is probiotic cleaning?
Probiotic cleaning uses beneficial bacteria (the good guys) to clean your home naturally. Instead of harsh chemicals that kill everything, our products introduce helpful microbes that break down dirt, eliminate odors, and continue working for up to 72 hours after you clean.
2. Are your products safe for children and pets?
Absolutely. Our formulas contain no harsh chemicals, toxic fumes, or dangerous residues. The bacteria we use are the same safe types found in natural environments and fermented foods, and all our other ingredients are equally safe for families, pets, and waterways. They're completely non-toxic and hypoallergenic.
3. How is this different from regular cleaning products?
Traditional cleaners destroy your home's natural microbiome - the protective ecosystem of bacteria that supports health. Our Microbiome Support™ technology adds beneficial bacteria that crowd out harmful microbes while continuing to clean long after application.
4. Do your products really work for 72 hours?
Yes. Unlike chemical cleaners that stop working once they dry, our beneficial bacteria remain active on surfaces, continuously producing natural cleaning enzymes and preventing harmful bacteria from returning for up to 72 hours.
5. Will these products work on tough stains and odors?
Our probiotic enzymes break down stains and odours at the molecular level - they literally digest the compounds causing the problem. This biological approach is often more effective on organic stains and eliminates odours permanently rather than masking them.
72 hours active cleaningMicrobiome supportProbiotic-powered
