GoodBasics is your companion for a considered spring reset that honours the microbial diversity and health of your home.
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No nasties. Just nature.
Not sterile. Strong.
Your microbiome doesn’t need bleach. It needs balance.
Microbiome supportProbiotic-powered
Across its surfaces exists a diverse community of microscopic life.
Discover how everyday choices can help this invisible garden flourish.
New rituals, stories and science with us, every week, all season.
Laundry
Clean Fabrics. Cleaner Conscience.
Switch to probiotic cleaning that keeps working for 72 hours.
Clean Thinking
The GoodBasics Spring Reset — Your No-Guilt Guide to Clearing Out the Clutter
Okay, be honest; when was the last time you actually looked inside your cleaning cupboard? Not just yanked out whatever bottle was closest, but properly looked? If it's been a while, you're not alo...
The Invisible Garden Growing Across Your Home
There's a garden growing across your home, and the chances are you've never once thought to tend it. We're not talking about the flowerbeds outside, nor the pot plants on the windowsill, but the in...
Microbial Diversity Is The Foundation for Life
Last month, we moved from the microbiome to the macrobiome. We began with the intimate microbial communities of the body and home, then widened the lens to recognise that every sink, washing machin...
We've got the answers to your questions
Whether you're wondering how probiotic cleaning works, curious about how safe they are for your family and pets, or what we mean by Microbiome Support - we've got you covered.
1. What is probiotic cleaning?
Probiotic cleaning uses beneficial bacteria (the good guys) to clean your home naturally. Instead of harsh chemicals that kill everything, our products introduce helpful microbes that break down dirt, eliminate odors, and continue working for up to 72 hours after you clean.
2. Are your products safe for children and pets?
Absolutely. Our formulas contain no harsh chemicals, toxic fumes, or dangerous residues. The bacteria we use are the same safe types found in natural environments and fermented foods, and all our other ingredients are equally safe for families, pets, and waterways. They're completely non-toxic and hypoallergenic.
3. How is this different from regular cleaning products?
Traditional cleaners destroy your home's natural microbiome - the protective ecosystem of bacteria that supports health. Our Microbiome Support™ technology adds beneficial bacteria that crowd out harmful microbes while continuing to clean long after application.
4. Do your products really work for 72 hours?
Yes. Unlike chemical cleaners that stop working once they dry, our beneficial bacteria remain active on surfaces, continuously producing natural cleaning enzymes and preventing harmful bacteria from returning for up to 72 hours.
5. Will these products work on tough stains and odors?
Our probiotic enzymes break down stains and odours at the molecular level - they literally digest the compounds causing the problem. This biological approach is often more effective on organic stains and eliminates odours permanently rather than masking them.
72 hours active cleaningMicrobiome supportProbiotic-powered
